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It All Starts With the Invitations

Have you ever been to a Broadway show? Those amazing set pieces, the extravagant costume attire, and the carefully choreographed scenes? It seems that weddings these days demand the same amount of detail not unlike a Broadway show. Decades ago, when our parents/grandparents had weddings, they usually weren’t nearly as lavish unless you were a member of high society.

As social historian Juliet Gardiner puts it, “In the 1930s, people lived at home, got engaged and started saving for a home. The bottom drawer was linen, towels and sheets. The wedding – in a church or registry office – was followed by the wedding breakfast, typically in the church hall, with tinned salmon and lemonade.”

Nowadays, each wedding is like a story dying to be told. But when does the wedding experience begin? For the couple, their experience usually starts with the engagement. But for the target audience – the guests, the experience starts the moment they receive the wedding invitation. For this reason, couples look for customized invitations to set the impression and tone for their “show”, much like the opening curtain to their play.

That is why many couples want something new and unique to express themselves. Something representative of their personality, their style. It also gives their guests a sneak peak of what’s to come at the wedding. The more interesting the invitation, the more anticipation it builds for the guests.

Here is a terrific example of a truly unique design for a wedding invitation. This couple was deeply involved in the music industry, and Kelli Anderson,  their friend and invitation designer, created a working playable record inside their wedding invitation and the card was the record player!

This is how it looks like and how she did it:

Paper Record Player
 

Are you looking to make an invitation? Depending on your tastes, you may or may not need something so over-the-top. But take some time and think of what kind of invitation you want, and don’t be afraid to jot down even the most ludicrous ideas. Always believe that if there’s a will there’s a way. If you can make an invitation into a record player, then the sky’s the limit!

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20+ meetings by day, disco by night! 🪩🇮🇹

WEMA B-Treat Day 2 ended on a high note at the beautiful Masseria San Giovanni!

Studio 54 vibes, fabulous people, gorgeous florals, and can we talk about that mozzarella bar?! 🤌🤤

Loved catching up with industry friends and having a little WPIC alumni reunion all the way in Italy! 🤍

After 20 years in weddings, it’s nights like these that remind me why I love this industry so much.

And Masseria San Giovanni? Definitely one for the Puglia wedding venue list! ✨

Now tell me… would you have a mozzarella bar at your wedding? 👀

📍 Masseria San Giovanni | Puglia, Italy

#devotedtoyouweddings #PugliaWedding #DestinationWeddingPlanner #TorontoWeddingPlanner #MasseriaSanGiovanni | torontodestinationweddingplanner | torontowedding | italyweddings | Puglia
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20+ meetings in one day… but make it Puglia! 🇮🇹😂

Day 2 of WEMA B-Treat brought us to the beautiful Masseria Spina, and honestly, what a place to spend the day networking!

So many great conversations with talented wedding professionals, from venue owners and DMCs to photographers, designers and AV specialists.

And of course, we had to squeeze in some delicious Italian food along the way. 🤌

One thing I’ve learned after 20 years in weddings? There’s always something new to discover, and nothing beats meeting the people behind the beautiful places we see online.

New connections, fresh ideas, a few new friends, and so much inspiration to bring back to my couples. 🤎

This is exactly why I love travelling for work!

📍 Masseria Spina | Monopoli, Puglia
✨ WEMA B-Treat 2026

Puglia is definitely making its way onto my destination wedding favourites list! 👀

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WEMA Btreat, Travelconference

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Puglia, you keep surprising me! 🇮🇹🛺

Exploring Polignano a Mare by tuk-tuk was such a fun way to discover this beautiful coastal town and experience a different side of Puglia.

From the charming fishing cove of Portalga to the statue of Domenico Modugno, the legendary singer behind Volare, we passed the famous Grotta Palazzese cave restaurant and made our way to the picturesque seaside village of San Vito. 🤍

The coastline, the history, the hidden corners… there’s so much more to Puglia than beautiful wedding venues.

As a destination wedding planner, I love discovering experiences like this that can make a wedding celebration feel even more personal and memorable. A tuk-tuk tour could be the perfect welcome activity for your guests, a relaxed day-after experience, or a fun way to explore together between wedding events.

Because some of the most special destination wedding memories happen beyond the wedding day. ✨

Would you add a tuk-tuk tour to your Puglia wedding weekend? 🛺

📍 Polignano a Mare, Puglia, Italy

Save this for your destination wedding inspiration!

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A work trip that feels like a little Italian escape. 🇮🇹🫒

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And can we talk about @hotelcalaponte ? The warm contemporary interiors, relaxed atmosphere and my little patio surrounded by olive trees… definitely one of my favourite parts of this stay! 🌿

After 20 years of planning weddings, I still believe there’s no better way to understand a destination than to experience it yourself. It’s these personal discoveries, meaningful connections and little details that inspire the celebrations we create for our clients.

So grateful to be part of @wema.global B-Treat and to everyone who has made this experience so special!

A little networking, a lot of inspiration, and plenty of la dolce vita. ✨

Puglia, you’re making it very hard to leave! 🤎

📍 Cala Ponte | Polignano a Mare, Puglia

A special thank you to all the wonderful venues, partners and media partners supporting this experience:

🏛️ Venues
@tenuta.pinto @masseria.sangiovanni @masseriaspina @iluoghidipitti @hotelcalaponte @matera_collection

🤝 Partners
@francescoregina_ @creazioniflorealreginaboutique @creazioniflorealireginaevents_ @fc_service_events @apuliaeasytour @visitmadeira

📸 Media Partners
@sposimagazine @weddingshoneymoonsmagazine_ @zankyou_portugal @weddingvenuesdirectory @lovenozze

#WEMABTreat #PugliaItaly #DestinationWeddingPlanner #LuxuryTravel #devotedtoyouweddings
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Some wedding moments deserve a standing ovation… and Vanessa & Mike’s was definitely one of them! 🎭✨

From their theatrical grand entrance to Mike’s EPIC processional surrounded by 18 cold sparklers 🔥 — these two really knew how to make an entrance!

But what makes this wedding even more special is the friendship that came after. From planning their big day to now hanging out over board games… who would’ve thought? 😂🎲❤️

Happy Anniversary, V&M! 🥂 So grateful we got to be part of your celebration and even happier that our paths crossed beyond the wedding day.

Here’s to more love, laughter, and competitive board game nights! 🤍

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this one. 🤍🇮🇹

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The kind of wedding that reminds you why destination celebrations are so special: everyone you love, in one unforgettable place, making memories you’ll talk about forever.

Happy 1st anniversary, R&K 🥂
Still smiling thinking about this week.

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