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What’s in it for Me? Why every Couple should hire a Wedding Planner

Dear Readers,

Hey there! Elton here…just wanted to say how glad I am that the We Wed Bridal Show has finally come and gone and how proud I am that it was a complete success. My guesstimate is that about 1000-1500 attendees came to mingle with our vendors, listen to our seminars, watch the fashion shows, and some even walked away with one of the three grand prizes (each of upwards of $1000 value). Our girls worked very hard to bring this show to you and I would like to take this opportunity to commend them for a job well done. We even had Tracey and Danielle from the Wedding Planners Institute of Canada (WPIC) join us for the fun!

We haven’t done many trade shows in the past, but it’s good to get out there once in a while and talk to couples about planning their wedding. Every time we talk about wedding planners it really gets my heart pumping. This is coming from a person whose wife is a planner, who also had WPIC certified friends and family help with his own wedding, hired an additional foreign planner the non-English speaking vendors, and still ended up wishing there were more planners around. It’s THAT stressful!

So why should you hire a wedding planner? Unless you’ve got loads of money and/or no time, most couples prefer not to use a planner and instead spend that extra $$$ on making their existing wedding better. They can’t make their own decorations, grow their own flowers, or cook their own food, but they can definitely plan their own wedding and buy all the things they need themselves. So what’s the point in using a wedding planner?

If it’s numbers you’re worried about, let me break it down for you.

An average couple spends around 250 hours planning for their wedding (without a planner). A planner can potentially save the couple 80% of that time. So how much is 200 hours of your time worth?

On average, our planners spend 60+ hours on each wedding. This doesn’t include the cost and time of travelling to dozens of vendors with you to get exactly the vendor you’re looking for.

Last but not least, WPIC certified planners can potentially save you lots of money. Why? If you go buy a wedding gown, ask for chair covers and table linens, or buy a wedding cake, how much discount do you expect the vendor to give you? Weddings are a business too, and the recurring customers always have a higher chance of getting better deals. WPIC planners, such as Devoted to You, have an even higher chance of getting discounts; because there are over 1000 WPIC planners, and most of them share reviews, discounts, and experiences with others on their board. I’m not a pro at running a business, but if I was a vendor I would seriously consider keeping a good relationship with these planners, especially if they’re going to be bringing me more customers over time and telling other planners about me. Of course, there is no guarantee you’ll get a discount, it’s just a good to have. If we’re lucky, you may even find vendors who’ll give you enough discounts that will make up for the cost of the planner! Now that’s value!

These are just a few reasons why you should hire a planner. There are plenty more, but I won’t bore you with them. If you want to know more, drop us a line!

Cheers for now,

Elton

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20+ meetings by day, disco by night! 🪩🇮🇹

WEMA B-Treat Day 2 ended on a high note at the beautiful Masseria San Giovanni!

Studio 54 vibes, fabulous people, gorgeous florals, and can we talk about that mozzarella bar?! 🤌🤤

Loved catching up with industry friends and having a little WPIC alumni reunion all the way in Italy! 🤍

After 20 years in weddings, it’s nights like these that remind me why I love this industry so much.

And Masseria San Giovanni? Definitely one for the Puglia wedding venue list! ✨

Now tell me… would you have a mozzarella bar at your wedding? 👀

📍 Masseria San Giovanni | Puglia, Italy

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So many great conversations with talented wedding professionals, from venue owners and DMCs to photographers, designers and AV specialists.

And of course, we had to squeeze in some delicious Italian food along the way. 🤌

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This is exactly why I love travelling for work!

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✨ WEMA B-Treat 2026

Puglia is definitely making its way onto my destination wedding favourites list! 👀

#devotedtoyouweddings #PugliaWedding #ItalyDestinationWedding #DestinationWeddingPlanner #torontoweddingplanner
WEMA Btreat, Travelconference

@sposimagazine @lovenozze @zankyou_portugal @weddingshoneymoonsmagazine_ @visitmadeira @apuliaeasytour
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As a destination wedding planner, I love discovering experiences like this that can make a wedding celebration feel even more personal and memorable. A tuk-tuk tour could be the perfect welcome activity for your guests, a relaxed day-after experience, or a fun way to explore together between wedding events.

Because some of the most special destination wedding memories happen beyond the wedding day. ✨

Would you add a tuk-tuk tour to your Puglia wedding weekend? 🛺

📍 Polignano a Mare, Puglia, Italy

Save this for your destination wedding inspiration!

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And can we talk about @hotelcalaponte ? The warm contemporary interiors, relaxed atmosphere and my little patio surrounded by olive trees… definitely one of my favourite parts of this stay! 🌿

After 20 years of planning weddings, I still believe there’s no better way to understand a destination than to experience it yourself. It’s these personal discoveries, meaningful connections and little details that inspire the celebrations we create for our clients.

So grateful to be part of @wema.global B-Treat and to everyone who has made this experience so special!

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Puglia, you’re making it very hard to leave! 🤎

📍 Cala Ponte | Polignano a Mare, Puglia

A special thank you to all the wonderful venues, partners and media partners supporting this experience:

🏛️ Venues
@tenuta.pinto @masseria.sangiovanni @masseriaspina @iluoghidipitti @hotelcalaponte @matera_collection

🤝 Partners
@francescoregina_ @creazioniflorealreginaboutique @creazioniflorealireginaevents_ @fc_service_events @apuliaeasytour @visitmadeira

📸 Media Partners
@sposimagazine @weddingshoneymoonsmagazine_ @zankyou_portugal @weddingvenuesdirectory @lovenozze

#WEMABTreat #PugliaItaly #DestinationWeddingPlanner #LuxuryTravel #devotedtoyouweddings
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Some wedding moments deserve a standing ovation… and Vanessa & Mike’s was definitely one of them! 🎭✨

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Happy Anniversary, V&M! 🥂 So grateful we got to be part of your celebration and even happier that our paths crossed beyond the wedding day.

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this one. 🤍🇮🇹

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Happy 1st anniversary, R&K 🥂
Still smiling thinking about this week.

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Devoted To You

Toronto, Ontario

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carmen@devotedtoyou.ca